All posts by : Nizzie

Instagram. The very name conjures up images of perfectly curated feeds, envy-inducing travel snaps, and endless scrolling. But with over a decade under its belt, the platform has come a long way from its photo-sharing roots. So, let’s dive into the world of “Insta” and explore what’s become timeless and what exciting new features are keeping us glued to our screens. 

The OG Features  

• Sharing Snaps: At its core, Instagram is still all about capturing and sharing those special moments (or that perfectly plated avocado toast). While photo quality has gotten better with phone advancements, the core function remains the same. 
• Connecting with Friends: Following friends, celebrities, and inspiring accounts is what keeps the feed fresh. It’s a virtual window into the lives of others, fostering a sense of connection even across miles. 
• Liking and Commenting: Remember the dopamine rush of a notification? Likes and comments, though tweaked over time (remember the like hiding?), are still the cornerstones of engagement, sparking conversations and creating a sense of community. 

The New Features 

• IG Reels: Short-form video is king these days. Reels, taking inspiration from TikTok, allow users to create engaging and fun video content with music, effects, and transitions. 
• Going Live with “Liveshow”: Want a more interactive experience? Livestreaming with “Liveshow” lets you connect with your audience in real-time, answer questions, and build a deeper connection. 
• Stories Get Creative: Instagram Stories, those disappearing 24-hour snippets of life, have become a platform for creativity. New features like polls, quizzes, and interactive stickers keep things fresh and engaging. 
• Shopping Made Easy: Instagram has become a powerful shopping tool. In-app purchases and product tagging allow users to discover and buy products directly from the platform. 

What’s Hot and What’s Not 

• The Rise of the Micro-Influencer: Forget celebrity endorsements. Everyday people with niche followings are the new marketing stars. Authenticity reigns supreme. 
• The Algorithmic Odyssey: The algorithm that curates your feed is constantly evolving. Focus on creating high-quality content and interacting with your audience to stay visible. 
• The War on Fakeness: Combating misinformation and promoting genuine connections are priorities for Instagram. Expect features that encourage real interactions and discourage negativity. 

So, there you have it! Instagram, though constantly evolving, still offers the core features that made it popular – a platform to share, connect, and be entertained. As we move forward, we expect a continued focus on video content, authenticity, and community building. 

Contact us today and see how we can help your business thrive! 

#BusinessSupport #SocialMediaManagement #WebsiteDevelopment #MarketingMaterials #VirtualAssistance #AureaBusinessSynergy #ClientSpotlight #StartupSuccess 

So, you’ve decided to take the plunge and build a website! But with all the options available, choosing the right platform can feel overwhelming. Two big names often pop up – Wix and Shopify. While they both offer user-friendly website creation, they cater to slightly different needs. Let’s explore what they have to offer: 

Free Domain for a Year:  

Wix and Shopify understand the importance of a professional-looking website, and that includes having your own domain name. As a perk for signing up for a premium plan, both platforms offer a free domain for the first year. Remember, after the first year, standard renewal fees apply, so factor those into your long-term website budget. 

Setting Up Shop in No Time: 

The beauty of Wix and Shopify lies in their user-friendly interfaces. Setting up your website can be done in a flash, but the exact time depends on your website’s complexity and your comfort level. Here’s a quick rundown of what you’ll need and how long it might take: 

Wix: 

• Basic Information: What kind of website is it? Business? Blog? Portfolio? 
• Your Info: Name, address, contact details – the usual suspects. 
• Design Decisions: Choose a template or build from scratch. 
• Content Creation: Text, images, videos – breathe life into your website! 

Wix Costs: 

• Free Plan: Great for getting started but includes Wix ads on your site. 
• Premium Plans: Range from $14 to $39 USD per month (billed annually) and offer features like more storage, video hours, and the ability to remove Wix ads. 
• Ecommerce Plans: Starting at $23 USD per month, these cater to online businesses. 
• Domain Costs: After the first free year, expect to pay around $14.95 USD annually for your domain. 
• Extra Expenses: Apps or plugins might have separate fees. 

Shopify:  

• Business Details: Tell Shopify what you’re selling and provide legal information. 

• Payment: Set up a payment gateway so customers can pay you easily. 
• Shipping Savvy: Decide where and how you want to ship your amazing products. 
• Design: Choose a theme and customize to match your brand. 
• Product: Add product descriptions, prices, and eye-catching images. 

Shopify Costs: 

• Plans: There’s a plan for every business size, starting at $29 USD per month for Basic, $79 USD for Shopify, and $299 USD for Advanced. Each tier offers more features and lower credit card transaction fees. 
• Domain Costs: Like Wix, expect to pay around $14 USD per year for your domain after the first free year. 
• Extra Expenses: Premium themes, apps, and integrations might come with additional costs. 

Wix and Shopify both offer intuitive website building experiences. The launch timeframe depends on how prepared you are. Costs can vary widely based on your needs, so explore the options before diving in. Consider what you need from the platform (e.g., number of products, website traffic) to select the right plan. Remember, with a little planning and the right platform, you can be online and showcasing your awesomeness in no time! 

#BusinessGrowth #AureaBusinessSynergy #Ecommerce #WebDevelopment #Shopify #Wix 

Feeling a content rut hit your social media channels? We’ve all been there. Keeping your audience engaged with fresh and exciting content can be a challenge. But fear not, fellow social media warriors!  

Here are 7 creative content ideas you can implement this week to boost engagement and breathe new life into your feeds: 

• Behind the Scenes: Take Your Audience on a Journey 

People love a glimpse into the inner workings of a brand. Offer your audience a behind-the-scenes look at your company culture, product development process, or even a typical workday in your office. Use Instagram Stories, Facebook Live, or short video snippets to showcase your team’s personalities and create a sense of connection with your followers. 

• Leverage User-Generated Content: Share the Spotlight 

User-generated content (UGC) is a powerful tool for boosting engagement. Run a contest or encourage your followers to share photos or videos related to your brand using a specific hashtag. This not only provides fresh content, but it also incentivizes user interaction and strengthens your brand community. 

• Host a Q&A Session: Open the Floor for Questions 

Engage your audience directly with a live Q&A session. This is a fantastic opportunity to address follower inquiries, showcase your expertise, and build trust with your brand. Utilise platforms like Twitter Spaces or Instagram Live for interactive Q&A sessions. 

•  Jump on Trends: Ride the Social Media Wave 

Social media thrives on trends. Keep your finger on the pulse of what’s hot and create content that leverages trending topics or challenges. This is a great way to increase visibility and attract new followers who might be interested in your take on the trend. 

• Go Live with Collaborations: Partner Up for Success 

Team up with other brands or influencers in your niche for a collaborative live session or post. This is a strategic way to tap into new audiences and gain exposure to a wider follower base. Choose a partner who complements your brand and offers valuable insights for your audience. 

•  Share Educational Content: Become a Social Media Guru 

People are always looking to learn new things.  Offer informative content related to your industry or niche. Create short educational videos, infographics, or blog posts that provide valuable takeaways for your followers. This establishes you as a thought leader and builds trust with your audience. 

• Host a Live Poll or Quiz: Make it Interactive and Fun 

Liven up your feed with interactive content like polls or quizzes. This is a fun way to spark conversation and gather valuable insights from your audience. Ask questions related to your brand, industry trends, or even lighthearted topics to keep your followers engaged. 

Remember, consistency is key!  By implementing a variety of these content ideas and maintaining a regular posting schedule, you can keep your social media channels buzzing with engagement and attract new followers who are interested in what you have to offer. 

So, what are you waiting for? Get creative, experiment with these ideas, and watch your social media presence flourish! And if you need help bringing your social media vision to life, Aurea Business Synergy is here to be your one-stop shop for all your socials.

Contact us today and see how we can help your business thrive! 

#ContentCreation #ContentIdeas #BusinessSupport #SocialMediaManagement #WebsiteDevelopment #MarketingMaterials #VirtualAssistance #AureaBusinessSynergy 

Ever scrolled through your social media feed and felt like it was reading your mind?  You see content about that new bakery you were just talking about, or funny videos featuring your favourite celebrity crush.  It’s not magic, it’s social media algorithms!

These algorithms are like invisible matchmakers, sorting through a vast amount of content to show you what they think you’ll find most interesting. But how exactly do they work?  

Let’s break it down into simple terms.

Think of it like a popularity contest:

Imagine each social media post is a contestant vying for a spot on your precious screen.  The algorithm acts as the judge, using various clues to decide which posts deserve a top spot and which ones might get lost in the crowd.

Here are some of the key clues the algorithm considers:

• Your Likes and Shares: The algorithm pays close attention to what kind of content you engage with. Liking, commenting, and sharing tells the algorithm you find something interesting, and it will show you more of the same.
• The Content Itself: The algorithm analyses the content itself, looking at things like keywords, hashtags, and even the types of visuals used. This helps it categorise content and match it with users who might be interested.
• Your Friends and Followers: The algorithm also considers who you follow and what they interact with. This is a sneaky way to expose you to content similar to what your network enjoys.
• Freshness Factor: Newer content tends to get a bit of a boost from the algorithm. This ensures you see the latest updates from your connections.

The More You Engage, the More Tailored Your Feed Becomes:

The cool thing about social media algorithms is that they constantly learn and adapt.  The more you interact with your feed, the more the algorithm refines its understanding of your preferences.  This can be great for discovering new things you’ll love, but it can also lead to a bit of an echo chamber effect, where you mostly see content that confirms your existing beliefs.

Here are some tips to diversify your social media feed:

• Follow accounts with different perspectives on topics that interest you.
• Explore trending topics and hashtags outside your usual interests.
• Adjust your privacy settings to control what kind of content you see.
• Social media algorithms are constantly evolving, but by understanding the basics, you can take back some control over your social media experience. Remember, the goal should be to use social media platforms to connect, learn, and be entertained, not the other way around!

By understanding how social media algorithms work, you can take control of your social media experience.  Use these insights to curate a feed that’s informative, engaging, and reflects your diverse interests.

Happy scrolling!

#AureaBusinessSynergy #Algorithms #SocialMedia #SocialMediaManagement

In today’s dynamic social media landscape, simply having a presence on platforms like Facebook and Instagram isn’t enough. To truly stand out and make a splash, you need a robust content strategy. With the right approach, you can transform your social media channels into powerful tools for captivating your audience, fostering engagement, and driving meaningful growth for your brand.

This guide equips you with the knowledge and tools to craft a winning content strategy for Facebook and Instagram in 2024. Let’s dive in!

Understand Your Audience 

Before diving headfirst into content creation, it’s crucial to understand who you’re creating for. Conduct thorough audience research to uncover valuable insights. Here’s what to consider:

• Demographics: Age, location, gender, income level, etc. Understanding these demographics helps tailor content that resonates with your target audience.
• Interests: What are your audience’s passions and hobbies? This helps curate content that aligns with their interests and keeps them engaged.
• Behaviours: How do they interact with social media? Do they prefer short videos, informative articles, or funny memes? Knowing their preferred content formats helps you speak their language.

By uncovering these details, you can craft content that feels relevant and personal to your audience, fostering stronger connections and boosting engagement.

Creating Engaging Content

Now that you know your audience, it’s time to create content that keeps them coming back for more. Here are some content formats that consistently perform well on both Facebook and Instagram:

• Stories: Short, behind-the-scenes glimpses or quick updates that disappear after 24 hours.
• Reels: Engaging, short-form videos with creative editing tools and music options. Leverage trending sounds and challenges to boost reach.
• Live Videos: Host live Q&A sessions, product demos, or behind-the-scenes tours to connect with your audience in real-time.
• User-Generated Content (UGC): Encourage your audience to create content featuring your brand and share it with the hashtag. This fosters a sense of community and authenticity.

Experiment with these formats and discover what resonates best with your audience. Remember, the key is to be creative, informative, and entertaining!

Leveraging Visuals Effectively

In the social media world, visuals are king. High-quality images and videos grab attention and effectively convey your brand message. Here’s how to maximise visual impact:

• Captivating Images: Use high-resolution photos that are visually appealing and relevant to your content.
• Strategic Use of Filters: Utilise filters strategically to enhance your photos without going overboard. Maintain a consistent aesthetic that aligns with your brand identity.
• Compelling Captions: Write captivating captions that tell a story, ask questions, or spark conversation.
• Hashtag: Leverage relevant hashtags to increase discoverability and reach a wider audience. Research popular hashtags within your niche.

Remember, visuals are a powerful tool for storytelling. Use them effectively to grab attention and leave a lasting impression on your audience.

Optimising Posting Frequency and Timing

When and how often you post plays a crucial role in reaching your audience. Here’s how to find the posting sweet spot:

• Data-Driven Decisions: Explore studies and data on optimal posting times and frequencies for Facebook and Instagram. Consider time zone differences and your audience’s online habits.
• Experiment and Analyse: Experiment with different posting times and frequencies and track your results. Tools like Facebook Insights and Instagram Analytics provide valuable data on post performance, audience growth, and engagement metrics.
• By analysing data and adapting your posting schedule, you can ensure your content reaches your audience when they’re most active.

Measuring Success and Adjusting Strategy

Social media is a dynamic landscape, and so should your content strategy. Regularly monitor your performance using Facebook Insights and Instagram Analytics. Analyse metrics like reach, engagement, and follower growth to understand what’s working and what’s not. 

Use these insights to iterate your strategy. Try new content formats, adjust your posting schedule, and refine your visuals based on data. This continuous cycle of analysis and adaptation helps you optimise your content strategy for long-term success.

By following these steps and leveraging the expertise of Aurea Business Synergy’s social media team, you can create a bespoke content strategy that drives real results for your Facebook and Instagram presence in 2024.

Ready to take your social media game to the next level?

Contact Aurea Business Synergy today and discover how our team of experts can help you craft a winning content strategy.

#SocialMediaStrategy #SocialMediaManagement #ContentCreationTips #AureaBusinessSynergy #SocialMedia2024

Do you ever feel like you’re constantly scrambling to create content for your social media channels? Many businesses struggle with the pressure to maintain a consistent online presence. This is where a content calendar comes to the rescue. Think of it as your roadmap to social media success. 

Here’s why content calendar planning and scheduling are essential for any brand:

Slay the Last-Minute Scramble

Ever had a social media post deadline looming and a blank stare at your computer screen?  Content calendars eliminate those stressful last-minute dashes.  By planning your content in advance, you can brainstorm ideas, research topics, and create high-quality content without the pressure.

Content Consistency 

Social media algorithms favour consistency. The more frequently you post engaging content, the more likely your audience is to see it. A content calendar helps you plan a regular posting schedule, ensuring your brand stays top-of-mind with your followers.

Plan Like a Pro

Content calendars allow you to see the big picture. Plan themed weeks or months to keep your content fresh and engaging. You can also schedule posts for specific holidays, events, or product launches to capitalise on timely content opportunities.

Diversity is the Spice of Life (and Social Media)

A good content calendar encourages you to experiment with different content formats.  Mix up your posts with images, videos, articles, polls, and even live streams to keep your audience engaged and interested.

Teamwork Makes the Dream Work

Content calendars are fantastic collaboration tools.  If you have a team working on social media, a calendar helps delegate tasks, track progress, and ensure everyone’s on the same page. 

Data-Driven Decisions

By tracking your content performance through analytics, you can see what resonates with your audience.  Use your content calendar to schedule more of the content types that perform well and adjust your strategy based on data insights.

Content calendars are more than just fancy spreadsheets.  They are powerful tools that can help you save time,  boost engagement, and achieve your social media marketing goals.

Aurea Business Synergy can be your one-stop shop for conquering content calendar chaos. Here’s how our expertise can empower your social media strategy:

• Content Brainstorming and Strategy: Our team can help you develop a data-driven content strategy that aligns with your brand voice and resonates with your target audience. We’ll help you brainstorm creative content ideas for your calendar.
• Content Creation Powerhouse: Whether you need captivating copy, stunning visuals, or engaging videos, Aurea Business Synergy has the creative talent to bring your content calendar to life.
• Scheduling and Management: We can help you manage your social media posting schedule across various platforms, ensuring your content reaches your audience at the right time.
• Performance Tracking and Analytics: We can track the performance of your social media content and provide valuable insights to help you refine your strategy and optimise your content calendar for better results.

By partnering with us, you can free up your time to focus on running your business, while we handle the heavy lifting of content creation, scheduling, and analysis. This allows you to  maintain a consistent and engaging social media presence that drives real results.

Contact us today to discuss your content calendar needs and watch your social media channels flourish.

#SocialMediaManagement #VA #WebDevelopment #Branding #ContentPlan #Scheduling #AureaBusinessSynergy #RemoteSupport #ProductivityBoost

In today’s digital marketplace, the visual presentation of your products or services on social media isn’t just about branding; it’s about creating an immediate, compelling reason for customers to click “buy.” With many consumers browsing through endless feeds, how can you ensure your offerings stand out and captivate their attention? The answer lies in the power of aesthetics. 

The Impact of Visuals on Buyer Behaviour 

Visuals play a crucial role in consumer decision-making. A study by MIT found that the human brain can process images seen for as little as 13 milliseconds. In the fast-paced environment of social media, this means your product or service visuals need to make an instant impact. High-quality, aesthetically pleasing images or videos can evoke emotions, tell a story, and significantly enhance the perceived value of what you’re selling. 

Crafting an Aesthetic Social Media Presence 

Consistency is Key: Maintain a consistent visual theme across your social media platforms. This includes using a cohesive colour scheme, style of photography, and graphic design elements that reflect your brand identity. Consistency helps in building brand recognition and trust with your audience. 

Quality Over Quantity 

Invest in high-quality imagery. This doesn’t necessarily mean hiring a professional photographer but focusing on clear, well-lit, and well-composed photos. For services, create visuals that depict the benefits or the experience of using your service, using testimonials or story-driven content. 

Understand Your Audience 

Tailor your aesthetics to appeal to your target demographic. Use insights and analytics to understand their preferences and design your visuals accordingly. Whether it’s a minimalist approach for a luxury brand or vibrant and bold visuals for a youthful, energetic product, aligning with your audience’s tastes can dramatically increase engagement and interest. 

Utilise User-Generated Content 

Showcasing real customers using your products or benefiting from your services adds authenticity and relatability. Encourage your customers to share their photos and stories and feature them on your social media. This not only enhances your visual content but also builds a community around your brand. 

Incorporate Lifestyle Elements 

Instead of just showing your product or service, illustrate how it fits into your customers’ lifestyle. Lifestyle imagery can help potential buyers visualise themselves using your product or service, making the purchase decision easier. 

Leverage Video Content 

Videos can provide a dynamic view of your products or services. From quick tutorials, behind-the-scenes looks, to customer testimonials, videos are a powerful tool to engage your audience and showcase the value of your offerings in action. 

Attention to Detail 

Small details in your visuals can make a big difference. From the background of your photos to the fonts used in your graphics, every element should contribute to a harmonious and appealing whole. 

In the realm of social media, aesthetics isn’t just about beauty; they’re a strategic tool that can set your products or services apart, engage potential buyers emotionally, and ultimately drive sales. By investing time and resources into crafting a visually appealing social media presence, you’re not just showcasing what you sell; you’re telling your brand’s story in the most engaging way possible. 

Remember, in the world of online buying, the first impression might be your only chance to capture a customer’s interest. Make it count.

#Aesthetic #VisualContent #AureaBusinessSynergy #SocialMediaManagement #SocialMediaManager #VirtualAssistant #SocialMedia #WebsiteDesign  #Design #RemoteSupport #ProductivityBoost

Staying ahead often requires harnessing the latest technological innovations in the dynamic landscape of modern business. Virtual assistants have emerged as crucial tools for businesses, offering a plethora of functionalities that enhance efficiency, productivity, and overall operational effectiveness. Let’s explore why virtual assistants are particularly important in the business realm.

• Efficient Task Management

In a fast-paced business environment, time is of the essence. Virtual assistants excel at automating repetitive and time-consuming tasks, allowing employees to focus on more strategic and value-added activities. From scheduling appointments to data entry, these digital aides streamline operations, contributing to improved workflow efficiency.

• Enhanced Productivity

Virtual assistants play a pivotal role in boosting productivity by helping employees manage their workloads more effectively. They can set reminders for deadlines, prioritise tasks, and provide real-time updates, ensuring that employees stay on track and meet crucial milestones.

• Meeting Coordination and Calendar Management

Scheduling and managing meetings can be a daunting task in a busy corporate setting. Virtual assistants simplify this process by coordinating schedules, sending meeting invitations, and providing timely reminders. This not only saves time but also minimises the risk of scheduling conflicts.

• Customer Interaction and Support

Virtual assistants are increasingly employed in customer service, responding to inquiries, providing information, and even assisting with basic problem-solving. This not only enhances customer satisfaction but also frees up human resources to address more complex customer issues, fostering a positive customer experience.

• Data Analysis and Reporting

In the era of big data, businesses are inundated with information. Virtual assistants can sift through vast datasets, extract relevant insights, and generate comprehensive reports. This analytical capability enables businesses to make informed decisions and adapt to market trends swiftly.

• Language Translation in Global Business

For businesses operating on a global scale, virtual assistants break down language barriers. They can facilitate communication with international clients and partners by providing real-time translations, fostering smoother collaboration and negotiation.

• Expense Management and Financial Insights

Virtual assistants contribute to financial transparency by assisting with expense tracking, budgeting, and financial reporting. They can provide real-time insights into spending patterns, helping businesses make informed financial decisions and maintain fiscal responsibility.

• Employee Onboarding and Training

Streamlining the onboarding process for new employees is crucial for businesses. Virtual assistants can guide new hires through orientation, assist with paperwork, and provide training materials. This ensures a smoother integration process, allowing employees to become productive contributors more quickly.

• Task Delegation and Project Coordination

Virtual assistants can facilitate task delegation within teams, ensuring that projects progress seamlessly. They can assign tasks, track progress, and provide status updates, promoting effective collaboration and project management.

• Security and Compliance

In the realm of cybersecurity, virtual assistants contribute to maintaining data security and compliance. They can monitor for suspicious activities, implement security protocols, and assist in compliance reporting, helping businesses safeguard sensitive information.

In essence, virtual assistants have become indispensable assets in the modern business landscape. Their ability to streamline operations, enhance productivity, and contribute to various facets of business management positions them as essential tools for organisations striving to adapt and thrive in an ever-evolving digital environment. As technology continues to advance, the role of virtual assistants in business is poised to expand, offering new opportunities for increased efficiency and innovation.

#VirtualAssistant #VA #BusinessTechnology #Productivity #Efficiency #TaskManagement #GlobalBusiness #Business #AureaBusinessSynergy

Businesses are frequently trapped in a web of misconceptions that may compromise the efficiency of their online presence in the fast-paced world of social media.

Social Media is Only for Younger Audiences

Gone are the days when social media was the exclusive playground for the younger generation. Today, people of all ages are active participants in the digital realm. Businesses should recognise the diverse user demographics on different platforms and strategically tailor their content to reach a broad spectrum of age groups. Social media is a dynamic landscape where older audiences are just as engaged as their younger counterparts.

Separation of Social Media and Customer Service

If you view social media as solely a marketing tool, think again. It’s a two-way street where customer service plays a crucial role. Social media often serves as the frontline for customer inquiries and feedback. Acknowledging and promptly addressing customer concerns on these platforms is not just good practice; it’s essential for maintaining a positive brand image.

More Followers Equal More Success

It’s a common misconception that success in the social media realm is measured by the sheer number of followers. In reality, quality engagement and meaningful relationships with your audience are far more valuable. A smaller, engaged following that actively interacts with your content can yield better results than a large, passive audience.

Social Media Success Happens Overnight

Patience is a virtue, especially in the world of social media. Building a meaningful online presence takes time and consistent effort. Businesses should understand that immediate results are rare, and success is a marathon, not a sprint. Strategic planning and dedication are the keys to long-term social media triumph.

Ignoring Analytics and Insights

Some businesses underestimate the power of analytics and insights provided by social media platforms. These tools offer a treasure trove of information about your audience, content performance, and engagement. Regularly reviewing and leveraging these insights is crucial for refining your strategy and achieving better results.

Social Media is Only for Sales

Contrary to popular belief, social media is not just a virtual storefront. It’s a dynamic tool for building relationships, fostering brand awareness, and cultivating trust. Businesses that focus on providing value, engaging in conversations, and creating a sense of community often witness more significant and sustainable results.

Ignoring Negative Feedback is the Best Approach

Negative feedback is not the end of the world; it’s an opportunity for growth. Ignoring negative comments or reviews can harm your brand’s reputation. Instead, businesses should address concerns transparently and professionally. Turning a negative situation into a positive one showcases a commitment to customer satisfaction and can enhance your brand’s credibility.

In conclusion, understanding and dispelling these social media myths is paramount for businesses looking to develop a realistic and effective online strategy. By embracing the true potential of social media, companies can connect with their target audience, build lasting relationships, and navigate the ever-evolving digital landscape with confidence.

#Misconception #Reality #SocialMediaManagement #AureaBusinessSynergy